About Me

I graduated from East China University of Science and Technology with a major in design and a minor in finance. I decided to purse my masters of Design Ethnography in the University of Dundee because I wanted to expose myself to different cultures.

My passion for life drives me to observe the lifestyles and cultures of various social groups.Design ethnography as an approach or method can be applied to absolutely everything. It can be regard as a channel to link different knowledge or subjects, so that help us inform design of compelling products, services or systems to service the needs of diverse communities or individuals.

Combining ethnography approaches with my knowledge, I hope to carry out future research and identify new ways to understand people’s daily lives better. With that, I can provide better products or service for people which is a dream I hope

About  you

As a researcher, various of skills need to be developed. Ethnography competency in gathering more insights from people’s daily life in order to carry out a compelling research. If you have the same interest with me, hope we all make an effort to acquire knowledge together.


My Email: Joycefu0301@gmail.com


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