Design Thinking

Design Thinking:
The Beginner’s Guide

Course started: Apr 14th, 2014
Enrollment closes: Jun 23rd, 2014

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Content and Goals

The overall goal of this Design Thinking is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design Thinking helps you develop practical and innovative solutions for your problems.

The Design Thinking approach has rapidly been adopted by some of the world’s leading brands, such as Apple, Google, Samsung, and GE and the approach is being taught at leading universities around the world, including Stanford and Harvard.

Design Thinking is a human-focused, prototype-driven process for innovation.

Design Thinking is an approach that can be applied by anyone who is interested in improving – or inventing – a given product, service, experience, or strategy.

Being a great designer requires years and years of education and working as a dedicated professional. However, Design Thinking, as an innovative problem solving approach, does not.  Innovation and problem solving is a skill that can be learned and that is of importance in all aspects of business.

  • UX designers, web designers, Industrial designers, service designers, exhibit designers, visual communication designers, and architects.
  • Engineers.
  • Marketing professionals.
  • Executives and senior business leaders.
  • Decision makers in R&D of products, services, systems, and experiences.
  • Professors, lecturers and students.